IP360 Webinar Series: An Introduction to AdSlogans
- 26 October 2021
- 16:00 - 17:00
We are delighted to be launching our third IP360 seminar series, with weekly events that will cover the full spectrum of your IP needs. In today’s world, we recognise that having a co-ordinated global IP strategy has never been more critical. This seminar series is designed to help you develop a consistent approach across the registration, management, commercialisation, defence and enforcement of all your IP assets.
Effective slogans and straplines can define a brand. But when creating a campaign how do you know you are being original?
Anyone who has experienced the pain of having launched a campaign, only to have to pull it after legal action from an earlier rights holder, will appreciate the value of appropriate checks.
This is where AdSlogans comes in…
AdSlogans is the only search tool that has been designed specifically for checking straplines and for the last 20 years has been used by the world’s leading advertising agencies, brand creation agencies, law firms and brand owner marketing and legal teams.
AdSlogans provides a unique search functionality at a low-cost, fixed fee price. This allows you to verify or discount the use of slogans and straplines before you or your client have fallen in love with it … avoiding the all too common problem of being told later that it cannot be used without infringing third party rights.
In this webinar, we discuss some of the practical considerations in ensuring slogans are ‘cleared’ through the AdSlogans service as well as the use of trade mark searching.