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LS Presents - Automotive Advertising

  • 27 October 2022
  • 9:30am - 10:30am
  • Online via Zoom
  • Entry: £250 + VAT per person; £225 + VAT per person for multiple bookings for this event

Automotive advertising is a red hot topic in the UK. This already competitive sector is having to meet new challenges, from exciting new technologies, to increased competition, supply issues, the need to showcase environmental credentials, and new ways of buying and selling cars.

All the while, the ASA is keeping a close eye on this sector with a view to better protecting consumers. We will look into the current challenges faced by this sector and the hot button issues for the ASA.

Why attend?

In order to have a successful automotive marketing campaign, it is vital that you understand the different challenges. Using a range of examples and case studies throughout the session, we will discuss:

  • Motoring-specific rules in the CAP & BCAP codes
  • The latest ASA decisions
  • Pricing and offers
  • The latest fuel economy and emission rules
  • Environmental claims

Who should attend?

This session is for anyone involved in advertising, marketing or promotional campaigns within the automotive industry, from agencies to car brands to automotive platforms, including inhouse counsel, regulatory and business affairs experts and marketing professionals.

How much does it cost?

  • £250 + VAT per person
  • £225 + VAT per person for multiple bookings for this event

About LS Presents

At Lewis Silkin, our commitment to Ideas, People and Possibilities has inspired us to create online training opportunities for you and your team that are tailored to the ever-changing realities of 2022.

Brinsley & Geraint are leading figures in the world of advertising, marketing and branded content regulation, and will be hosting various training sessions through the year, so stay tuned for more information.

 

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