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Elizabeth Burton

Elizabeth BurtonAssociate

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I am an Associate in Lewis Silkin’s Commercial and Brands & IP practice groups, advising clients on commercial contracts, data protection and intellectual property and advertising matters.

Prior to joining Lewis Silkin in 2015, I worked at Clear Channel, an outdoor advertising agency, assisting the international legal team with company secretarial and commercial matters. I also spent a year at eBay reviewing their online advertisements, preparing promotional terms and conditions, and drafting and negotiating a variety of commercial agreements.

Brands & Intellectual Property

My work involves supporting both brands and agencies with any consumer and regulatory matters, alongside clearance advice in respect of advertising campaigns. For example, advising clients on website terms, promotional T&Cs and answering queries in respect of consumer protection law. Supporting clients with responding to investigations led by the Advertising Standards Authority. Advising brands and agencies on the legal and regulatory issues that arise from advertising campaigns in the UK and coordinating cross-border advice on such campaigns.

Examples of my recent work include:

  • providing clearance advice to a cosmetic company in respect of their portfolio of brands
  • successfully defending an ASA complaint where a claim was being challenged for substantiation
  • preparing prize draw T&Cs for an agency on behalf of their global client and co-ordinating the advice across a number of jurisdictions
  • advising an online platform in respect of their policy on customer reviews

Commercial

I regularly advise clients on a range of commercial matters. From an advertising perspective, my work involves drafting and negotiating client/agency agreements, media buying agreements, talent / influencer agreements and any other ancillary agreements. I also advise on and negotiate a variety of general commercial agreements, including services agreements, apprenticeship agreements, software agreements and so on.

Examples of my recent work include:

  • supporting on the negotiation of a multi-million pound media buying agreement
  • advising an author on the terms of their publishing agreement
  • drafting membership terms for a network of PR agencies
  • reviewing software agreements for a food delivery business

Data Protection

Primarily from an advertising and marketing perspective, I advise clients on a range of data and privacy issues including privacy notices, online data collection (including the use of cookies), data processing/sharing arrangements and international transfers. I hold the IAPP CIPP/E data protection/privacy accreditation.

Examples of my recent work include:

  • advising a barristers chambers on their GDPR compliance programme
  • preparing privacy policies and cookie policies for a number of clients, including PR/creative agencies, restaurant chains, not-for-profit organisations and a recruitment agency
  • advising a well-known retailer on how to obtain and document marketing consent
  • negotiating various data processing agreements for clients 

Visit our Adlaw blog

You can read some of my Adlaw blog posts above

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