Events

Ambush Marketing: what to watch out for ahead of the Tokyo Olympic Games

21 April 2021

With the approach of the Tokyo 2021 Olympic and Paralympic Games we’ll get you up to speed on the do’s and don’ts of marketing in connection with the Games, understand what is meant by ‘ambush marketing’, when Olympic themed advertising will infringe legal rights and the impact of the new rules relating to the use of Olympians by their personal sponsors.

Lewis Silkin - Governing Body Endorsements: Lessons learned and looking ahead

10 March 2021

Following on from our Webinar in December we are hosting a joint webinar with James Bowles of Transfer Edge on 10 March. James will be discussing the lessons learned from the first window since the new GBE rules were implemented. The session will include how to interpret the rules to accurately calculate points and also the importance of monitoring players to ensure the correct timing of applications.

Brexit and the Governing Body Endorsement Criteria: what does this mean for football clubs?

11 December 2020

With Brexit on the horizon, clubs need to be prepared for the new immigration system that comes into force from 1 January 2021. The ability for players to move freely between the UK and EU will end and everyone who wants to recruit from outside the UK will need to apply for permission first. Clubs also need to ensure that existing players and staff have taken steps to ensure that they are able to continue living and working in the UK once the transition period ends.

Financial Fair Play – Where Are We Now?

28 October 2019

Lewis Silkin’s Sports Business Group are delighted to invite you to their discussion forum on Financial Fair Play - Where Are We Now? The event will be held at Lewis Silkin, 5 Chancery Lane in the heart of London.

Sports Business Group Panel Forum: Your eSports strategy: long term future or passing fad - FULLY BOOKED

12 February 2019

Barely a week goes by without an announcement of a new eSports play from a “traditional” sport. There is no doubt of eSport’s meteoric growth. But can it realistically deliver a new/younger audience for mainstream sports?

Sports Forum: Creating new sports formats: The battle for influence

19 June 2018

In our latest forum event, we will look at the commercial, legal and performance dynamics in developing these new sports properties, the key ingredients of success and whether entertainment now trumps performance in the modern sports landscape.

Protecting your brand

16 November 2017

It is as a sad fact that athletes, coaches and managers will, however iconic, come and go. What underpins the real value of a sports organisation is a strong brand. It is therefore worth protecting, but the protection must be pro-active and strategic.

Becoming a media entity

20 June 2017

Today everyone has the ability to become a publisher or broadcaster, and most sports rights holders are now, even if they don’t realise it, in the process of becoming a media entity, creating and distributing content.

Data Analytics – navigating the legal issues

28 March 2017

The collection, analysis and exploitation of athlete data is now vital to the success of many sports teams on the field of the play, and increasingly a valuable asset that can be exploited.

Sports Forum: Data Analytics and the Future of Elite Sporting Performance

07 February 2017

The ability to track an athlete’s performance is becoming ever more sophisticated and pervasive.

IP clauses in commerical contracts - a deep dive

15 November 2016

IP is often the most valuable asset of a sports organisation, but when it comes to drafting a licensing, sponsorship or software agreement, how closely do you examine the IP provisions?