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  • Environmental Advertising

    Inbrief

    13 May 2024

    According to the UK’s Climate Change Committee, consumer behaviour must change if the UK is to achieve its net zero targets. The good news is that sustainability is a growing factor in consumers' purchasing decisions.

  • Advertising foods high in fat, sugar or salt (HFSS)

    Inbrief

    07 December 2023

    Advertising of HFSS foods is under a lot of scrutiny in the UK due to the obesity crisis, but recently has been put more on a back burner by the UK government due to the cost-of-living crisis and opposition to proposed legislative measures from some government MPs. Advertising HFSS products is already tightly regulated in the UK, but there are new rules on the horizon.

  • The Online Safety Act

    Inbrief

    08 November 2023

    The Online Safety Act introduces a new regulatory regime to address illegal and harmful content online. We are seeing more and more scrutiny in this area, with Australia, Ireland and the EU already passing new legislation, including the EU’s Digital Services Act.

  • Company’s register of people with significant control (PSCs)

    Inbrief

    22 March 2023

    Most UK companies and LLPs are required to find out and record details of the individuals or legal entities that have significant beneficial ownership or control over them. The information must be recorded in the company’s register of people with significant control (PSC register) as part of its statutory books.

  • The FIFA World Cup 2022 - Ambush Marketing and the Law

    Inbrief

    09 August 2022

    The FIFA World Cup stimulates a frenzy of marketing activity – both official and unofficial. Qatar 2022 is unlikely to be any different.

  • COVID-19 immigration implications for the UK marketing sector: much ado about… a lot

    Inbrief

    03 April 2020

    One week into the UK’s nationwide lockdown, the repercussions of the COVID-19 pandemic are beginning to be felt in many major industries, the advertising and marketing sector being no exception. From marketing companies’ ongoing duties as sponsors of foreign migrants to considerations for freelancers, models and influencers, it is vital that immigration issues do not fall to the wayside amidst commercial matters which may feel more pressing.

  • The FIFA World Cup 2018 - Ambush Marketing and the Law

    Inbrief

    19 July 2017

    Saturday marked 1 year to go until the 2018 FIFA World Cup final. The countdown clocks are ticking and the advertising industry is turning its thoughts towards the marketing opportunities which this mammoth sporting event present...

  • Introductory guide to data sharing

    Inbrief

    11 April 2017

    Most organisations carry out some form of data sharing, whether it be data sharing between organisations within the group or with external third parties. However, if the data being shared by an organisation is “personal data”, additional steps need to be taken to ensure the sharing of such personal data is lawful.

  • Introductory guide to using data to market to customers

    Inbrief

    11 April 2017

    The development of new technologies has significantly enhanced the ability of organisations to collect and process information about individuals, often with wide-reaching benefits. From a marketing perspective, it is now far easier to know more about your customers. This has also highlighted the importance of safeguards being put in place, particularly given concerns about that information being used in unwarranted and intrusive ways.

  • The Bribery Act 2010 and its impact on the advertising industry

    Inbrief

    26 April 2015

    It has been called the ‘toughest bribery legislation in the world’ and has been rumoured to spell the end for corporate hospitality, media rebates and the client lunch, but what are the real implications of the Bribery Act 2010 for the advertising industry?

  • Contests, games and draws: The UK sales promotion law

    Inbrief

    15 April 2015

    The Gambling Act 2005, which came into force on 1st September 2007, includes a number of provisions that impact directly upon the legality of promotional contests, games and draws in the UK. It does not extend to Northern Ireland, however, which can have significant consequences.

  • Ambush Marketing

    Inbrief

    20 November 2010

    With businesses at times paying many millions to associate themselves with an event it is not surprising that their competitors engage in ‘ambush marketing’.

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