Skip to main content

Comparative Advertising: what it is and how to manage risk

  • 21 September 2022
  • 4pm - 5pm
  • Online

In highly competitive markets, advertisers might not stop at extolling the virtues of their own product, and may look to compare with those of competitors.

This is especially common where disruptors are looking to gain market share from incumbents. Comparative advertising can be a powerful tool, but the risks of getting it wrong
are high. This session will explain what makes an ad comparative, identify the risks, and look at some of the trip wires that await advertisers.

Contributor

bio image

Oliver Fairhurst

Managing Associate

I advise on contentious and non-contentious issues relating primarily to intellectual property, advertising, EU and UK competition law, and ...

Related items

Related sectors

Related services

Back To Top