Comparative Advertising: what it is and how to manage risk
- 21 September 2022
- 4pm - 5pm
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In highly competitive markets, advertisers might not stop at extolling the virtues of their own product, and may look to compare with those of competitors.
This is especially common where disruptors are looking to gain market share from incumbents. Comparative advertising can be a powerful tool, but the risks of getting it wrong are high. This session will explain what makes an ad comparative, identify the risks, and look at some of the trip wires that await advertisers.