Inside the rise of the political micro-influencer: Geraint Lloyd-Taylor comments for The Financial Times
26 October 2020
Mid-tier social media stars are being hired by marketing agencies to push political messages. The Instagram account of Lauren Hansen, a Wisconsin-based blogger with around 12,000 followers, does not immediately look like a place for politics. But nestled between the fashion tips and baby videos that fill her feed is evidence that Ms Hansen has become part of a new wave of online campaigning.
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