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Lewis Silkin advises Next Fifteen Communications Group plc on its acquisition of The Craft Consulting Limited

04 March 2020

Lewis Silkin has advised Next Fifteen Communications, the digital communications group, on its 100% acquisition of The Craft Consulting Limited (The Craft), a Cheltenham-based strategic marketing consultancy.

Following the acquisition, The Craft will trade as part of ABM innovator Agent3, which brings together experts from Agent3, This Machine and The Craft to create a compelling end-to-end ABM capability.

Commenting on the Acquisition, Richard Tomsett, Senior Group Counsel at Next Fifteen, said:
“Lewis Silkin have become a trusted partner of Next Fifteen, and we thoroughly enjoyed working with their talented M&A team once again. Lewis Silkin are our go-to firm for M&A advice; their knowledge of the Advertising and Marketing industry, as well as their understanding of our business really sets them apart.”

The acquisition completed in February 2020. The acquisition of The Craft marks the thirteenth deal on which Lewis Silkin has advised Next Fifteen Communications. The team was led by corporate partner Paul Rajput, alongside corporate tax partner Matthew Rowbotham, corporate senior associate Sadiq Tajbhai and corporate associate Jack Baldwin.

Paul Rajput said:
“We are delighted to be partner of choice for Next Fifteen when it comes to strategic acquisitions. We have developed a great relationship with Richard and the Next Fifteen team over the past few years as they commit to strengthening their global position within the digital marketing sector. This transaction once again showcases Lewis Silkin’s expertise and track record as one of the leading M&A firms in the Advertising and Marketing industry.”

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