Lewis Silkin has advised Publicis Sapient on its new joint venture with Tquila
11 January 2024
Lewis Silkin has advised Publicis Sapient, a digital business transformation company, on its new joint venture with Tquila - PS Hummingbird. The strategic joint venture is designed to further build Publicis Sapient’s core AI capabilities and practices.
The partnership with Tquila will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft Copilots, Microsoft Dynamics 365 and Microsoft Power Platform. Publicis Sapient has collaborated with Tquila on several other ventures including Publicis Sapient AI Labs, another deal in which Lewis Silkin advised its long-standing client.
Commenting on the transaction, Timothy Leeson said:
Publicis Sapient continues to be a highly valued client of the firm. We’re delighted to support them as they continue to develop their core capabilities and practices by establishing joint venture arrangements with overseas partners. We’ve been instructed since the outset and this is now the fourth transaction of this nature. This plays to our strengths in this area, the tech sector and for international work more generally
PS Hummingbird will operate as an independent entity, supporting Publicis Sapient's clients while also serving its own client base. PS Hummingbird offers end-to-end services, including strategy and planning, user experience and process design, data analysis, implementation, testing, training and ongoing support.
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