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Does the ASA need to revisit its gender stereotyping rules? - Brinsley Dresden comments for Campaign UK
Press23 January 2024
The ASA has come under scrutiny for banning a poster ad for Calvin Klein which features an image of singer-songwriter FKA twigs with a denim shirt draped over her naked body. Brinsley suggests the need for a light-touch approach from the regulator, which provides clarity but doesn't stifle creativity.
Press05 September 2023
Our Partner Brinsley Dresden was on BBC News Wednesday 30th August, talking about advertising and marketing law in the context of an upcoming US lawsuit against Burger King.
Oliver Fairhurst named The Times' ‘Lawyer of the Week’ following the high-profile court case against John Lewis over a Christmas advert
Press13 April 2023
Oliver Fairhurst, a partner at Lewis Silkin, successfully defended a claim brought by author Fay Evans who claimed that fire-breathing dragon Edgar featured in the 2019 John Lewis Christmas advertisement, had copied one of her books. The High Court ruled that there was no evidence that the team from the retailer and advertising agency DDB had been aware of her work, and ordered that Evans publicise that her claim had failed.
Press28 March 2023
EU rules are set to rinse away Greenwashing by heavily scrutinising the words used in advertising and marketing to ensure companies back up their claims with data and scientific evidence if they claim to be ‘carbon neutral’ or ‘greener’.
How the regulatory tide is turning against greenwashing brands in 2023: Brinsley Dresden comments for The Drum
Press26 January 2023
Legal experts and regulatory bodies explain how brands will find it more difficult to greenwash their products in 2023.
Ad tech report - The Project X Institute - Recommendations for the European Addressable Advertising Ecosystem
Press23 November 2022
Ad tech report - Recommendations for the European Addressable Advertising Ecosystem
France Becomes First European Country to Ban Fossil Fuel Adverts - Brinsley Dresden comments for VideoWeek
Press24 August 2022
The French Government has enacted a ban on adverts for fossil fuels, outlawing natural gas ads from the beginning of 2023.
Press24 March 2022
Ads by major brands including Innocent Drinks, Oatly, Hyundai and Shell have been ruled ‘greenwashing’ by the Advertising Standards Authority (ASA), as the watchdog continues to crack down on misleading environmental claims, saying it “won’t hesitate to take action against any ads that break our rules.”
Harmful ads and scams to be included in Online Safety Bill: Geraint Lloyd-Taylor comments for IT PRO
Press09 March 2022
Social media sites and search engines will have a legal duty to “do more” to protect UK users from harmful, fraudulent and misleading advertisements.
Press08 March 2022
From an idea resurfacing after a rejection to a creative taking their pitched work to a rival agency, there’s often a piece of work causing contention. Protecting intellectual rights is a full-time job.
Press20 January 2022
ASA clampdown on influencers will de-monetise those who fall foul.
CMA to crack down on greenwashing with ‘Green Claims Code’: Geraint Lloyd-Taylor comments for The Drum
Press20 September 2021
The Competition and Markets Authority (CMA) – a UK government regulatory body – is cracking down on environmental and sustainability claims, warning that businesses have until the new year to ensure their claims comply with the law.
Press20 July 2021
Many businesses will be buzzing with ideas of how to capitalise on the long-awaited Olympics this month. While you can certainly get into the spirit of it, there are strict rules in place to protect the Olympic and TeamGB brands.
ASA cans BrewDog Instagram ad for hard seltzer health benefit claims: Geraint Lloyd-Taylor comments for The Drum
Press07 July 2021
An ad for beleaguered Scottish beermaker BrewDog has been banned by the Advertising Standards Association (ASA) for claiming the brewer‘s hard seltzer line was ‘healthy‘.
Inspired or infringing? The fine margins for marketers seeking to win big at the Olympics: Alex Kelham writes for SportBusiness
Press05 July 2021
Beauty is in the eye of the beholder. And you can say the same about ambush marketing. One person’s outrageous ambush is another’s genius marketing campaign.
Why the UK government had to allow HFSS online ads 'loophole': Brinsley Dresden writes for Mediatel News
Press28 June 2021
Boris Johnson's attempts to fight the invasion of foreign HFSS advertisers is less like Churchill and more like Canute, writes Brinsley Dresden.
Imposing impartiality on social media is probably impossible: Geraint Lloyd-Taylor writes for The Times
Press19 November 2020
It is a lofty ideal to impose a duty of due impartiality on social media platforms. Decisions of where and whether to allow or to block various content on popular sites are extremely important, given that the flow of information, misinformation and disinformation clearly has the power to influence societies and the outcome of elections.
Press28 July 2020
A 9pm watershed for junk food adverts is likely to take two years to introduce as ministers give companies time to make food healthy enough to promote.
Advertising trade bodies united in distaste for 'junk food' TV and online ad ban: Brinsley Dresden comments for The Drum
Press27 July 2020
The UK government is planning a junk food TV – and now potentially online – advertising ban, blaming such ads for the ticking “time bomb” of obesity. Whether this move will improve public health remains hotly contested, but among the advertising trade bodies there is consensus. They hate it.
Johnson wages war on junk food ads in bid to tackle UK obesity: Brinsley Dresden comments for City A.M.
Press27 July 2020
Boris Johnson is set to announce sweeping measures to overhaul junk food advertising in the UK, which could include a 9pm watershed on TV adverts.