A&M Event Series: Harnessing adtech and advertiser first party data

The delivery of advertising has undergone a digital transformation in the last 20 years. Digital media is now at the heart of any successful campaign, and advertisers and agencies are increasingly dependent on ad-tech platforms to deliver online advertising and ensure that it reaches the desired audience.

While the online advertising ecosystem has thrived, it is now under ever increasing pressures, including cost, technology and privacy & regulatory challenges. As a result, the world of adtech is becoming tricky to navigate.