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A&M Event Series: Harnessing adtech and advertiser first party data

  • 18 April 2024
  • 4pm - 5pm
  • Online - Zoom

Event materials

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Join our webinar on Thursday 18th April at 4pm where Bryony Long and Mark Hersey will discuss the latest adtech and online advertising trends and developments.

The advertising industry has undergone a digital transformation in the last 20 years. Digital media is now at the heart of any successful campaign, and success of those campaigns increasingly depends on data-driven platforms and services to better understand and engage with existing customers, and to reach new audiences.

However, the online advertising ecosystem faces a myriad of privacy challenges and technical developments, not least in the form of third-party cookie depreciation, the emergence of new technologies designed to address the resulting loss in addressability, new EU regulation such as the Digital Markets Act and Digital Services Act, and increased regulatory action (particularly around use of “reject all” buttons).

In this session we will explore these issues and give our thoughts on how best to rise to the challenge and navigate this increasingly difficult area.

If you have any queries, or a colleague who would like to attend, please contact our events team.

Event speakers

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Bryony Long


I am Co-Head of Lewis Silkin’s Data, Privacy & Cyber Group. I work in three main areas: data, privacy & cyber; commercial & consumer; and ...

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Mark Hersey

Managing Associate

I am a Managing Associate in Lewis Silkin's Data, Privacy & Cyber Group. I also work alongside our Digital, Commerce and Creative team on ...

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