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Bryony Long

Bryony LongPartner

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I am Co-Head of Lewis Silkin’s Data and Privacy Group. I work in three main areas: data & privacy; commercial & consumer; and technology.

Although my main area of focus is data and privacy, I have a commercial & consumer and technology background so regularly advise clients across all three practice areas.

From a data & privacy perspective, I have advised a number of high profile clients on a range of complex data protection issues particularly around data collection and commercial exploitation. I also have also been involved in a number of high profile data regulatory investigations for large multi-national clients.  I hold the IAPP CIPP/E data protection/privacy accreditation and have spoken at a number of events on data & privacy issues.

From a commercial, technology and consumer perspective, I have a wealth of experience advising clients on both demand and supply side on a range of commercial agreements including supply of goods/services, software licensing & distribution, cloud services, agency and distribution, franchising, warehousing and logistics, sponsorship and ticketing, client/agency, media buying and confidentiality.  I have also advised on e-commerce compliance and general consumer law issues and have been involved in a number of consumer regulatory investigations acting on behalf of well-known retailers.

My particular areas of specialism are retail and adtech and I am part of the Lewis Silkin’s Retail Law Group and Lewis Silkin’s Advertising and Marketing Law Group

Data & Privacy

I regularly advise clients on a range of data and privacy issues including privacy notices, online data collection, data processing/sharing arrangements, international transfers, data breaches and data subject rights and FOIA request. My particular area of expertise is use of data in an advertising and marketing context and I regularly provide strategic advice to brands, agencies, adtech vendors and publishers alike on data collection and commercial exploitation.

Examples of my recent work include advising:

  • various organisations on their GDPR compliance programmes (including one of the world’s largest advertising networks)
  • several major retailers on their marketing strategy in light of the GDPR
  • a number of well-known brands, agencies, adtech vendors and publishers on compliance with the GDPR within the adtech ecosystem
  • a high street retailer on significant data breach
  • a large multinational organisation on its intra group data sharing arrangements
  • a large multinational on the data aspects of the roll out of its group wide CRM system

Commercial & Consumer

My work involves advising on a number of general commercial agreements including supply of goods and/or services agreements, distribution and agency agreements, sponsorship and ticketing agreements, franchising arrangements, warehousing and logistics agreements, client agency agreements, media buying agreements, and confidentiality agreements.

I also advise clients on the protection/ transfer of intellectual property which can include drafting and negotiating complex intellectual property assignments and licences.

I regularly advise on consumer law issues.  This includes advising clients on consumer facing terms and conditions and general e-commerce compliance, providing support to clients that are the subject of regulatory investigations (which includes liaising with regulators on consumer law issues) and advising clients on appropriate alternative dispute resolution mechanisms.

I have provided advice to a number of organisations, mainly retailers, regarding compliance with Modern Slavery Act 2015 and in particular their obligations to provide a Modern Slavery Statement.

Examples of my recent work including advising:

  • a number of high street retailers on various supply of goods and/or services agreements, warehousing and logistics agreements and ancillary/back office services type agreements
  • fashion brands on various supply of goods and/or services agreements with both trade suppliers and retailers, warehousing and logistics agreements and the protection of their intellectual property
  • media and/or advertising agencies on agreements relating to the supply of media/ advertising space and on various intellectual property assignments and licences relating to their own clients
  • a major bookmaker in the gaming sector on a wide range of supply agreements including a number of digital content distribution agreements and agreements relating to the supply media/ advertising space
  • a UK provider of satellite and data services on its supply arrangements with major UK TV broadcasting channels
  • a large retailer on a CMA investigation into its selling practices

Technology

I regularly advise on a wide range of technology related agreements including: software  development, licensing, hosting, maintenance and support (including website development and hosting) agreements; escrow arrangements; cloud computing and Software as a Service (SaaS) agreements.  I also provide advice on IT security and disaster recovery and business continuity.

I have also been involved in a number of large scale outsourcing and systems integration projects which has involved co-ordinating advice across jurisdictions.

Examples of my recent work including advising on an end to end basis:

  • a professional services firm in respect of its purchase of a suite of systems software and related professional and support services
  • two notable clients on the outsourcing of call centre functions to countries outside of Europe
  • a major drinks brand on its customer data management solution and various ticketing solutions
  • a major automobile brand on the implementation of a new HR platform

Awards and Recognition

  • Legal 500 2022 (Data protection, privacy and cybersecurity) - ‘Bryony Long’s background coupled with her sharp mind allows her to focus on clients’ issues and provide solutions that are both sensible and cost effective'
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