Advertising - Data Protection & Privacy
Our Data & Privacy team advises on all aspects of data protection and privacy for brand owners and their agencies. A key aspect of our data and privacy offering is the contextualised advice we provide to our clients: our multidisciplinary practitioners provide their advice in the context of other areas of applicable law such as intellectual property law, consumer law, employment law and advertising regulation.
Several members of the team specialise in the data protection and privacy aspects of advertising and marketing, including behavioural advertising and related profiling, cross platform re-targeting (including Facebook Custom Audiences and Lookalike Audiences), the use of RFID and mobile geo-location for outdoor advertising, re-permissioning of customer databases and data processing arrangements. We also advise agencies and brand owners on their data obligations in relation to the GDPR.
Examples of recent projects include conducting a global GDPR audit for one of the world’s largest advertising agency networks, conducting a privacy impact assessment to identify and mitigate the privacy compliance risks of the use of social media by a global brand owner and advising a leading UK brand owner on a compliance strategy to reactivate dormant customer data for marketing purposes.
Members of our Data & Privacy team also advise on workplace privacy issues such as workplace monitoring, BYOD and employee related data subject access requests.
GDPR Season 1: Off to a Slow Start?30 May 2019
Like winter in the popular HBO series Game of Thrones, privacy professionals warned that ‘GDPR is coming’ many months, years even, before the army of supervisory authorities (SAs) and data subjects started to amass on their doorsteps. For the most part, the warning fell on deaf ears. It was only when the first snows had already started to fall, signalling the imminent arrival of winter, that GDPR preparations began in earnest – with panic soon turning into hysteria, for some.
NHS long term plan - 'Digital First’ and patient data05 March 2019
Information Law analysis: In the fourth article in a six part series exploring the NHS long-term plan, Dr Nathalie Moreno discusses digitalisation plans for the NHS and the potential problems which might arise in connection to data protection.
Don't be caught out by the new data protection fee!30 October 2018
The ICO has recently announced that it is actively taking enforcement action against organisations for failing to pay the new data protection fee. This article intends to provide a quick recap of the fee to help ensure your organisation does not get caught out!
The Bribery Act 2010 and its impact on the advertising industry27 April 2015
It has been called the ‘toughest bribery legislation in the world’ and has been rumoured to spell the end for corporate hospitality, media rebates and the client lunch, but what are the real implications of the Bribery Act 2010 for the advertising industry?