Advertising - Data Protection & Privacy
Our Data & Privacy team advises on all aspects of data protection and privacy for brand owners and their agencies. A key aspect of our data and privacy offering is the contextualised advice we provide to our clients: our multidisciplinary practitioners provide their advice in the context of other areas of applicable law such as intellectual property law, consumer law, employment law and advertising regulation.
Several members of the team specialise in the data protection and privacy aspects of advertising and marketing, including behavioural advertising and related profiling, cross platform re-targeting (including Facebook Custom Audiences and Lookalike Audiences), the use of RFID and mobile geo-location for outdoor advertising, re-permissioning of customer databases and data processing arrangements. We also advise agencies and brand owners on their data obligations in relation to the GDPR.
Examples of recent projects include conducting a global GDPR audit for one of the world’s largest advertising agency networks, conducting a privacy impact assessment to identify and mitigate the privacy compliance risks of the use of social media by a global brand owner and advising a leading UK brand owner on a compliance strategy to reactivate dormant customer data for marketing purposes.
Members of our Data & Privacy team also advise on workplace privacy issues such as workplace monitoring, BYOD and employee related data subject access requests.
Ali Vaziri comments on the concerns about the growing abilities of chatbots for The Guardian09 April 2023
Concerns are growing about the privacy risks of using AI chatbots, including OpenAI's GPT-4.
Lewis Silkin wins Real Estate Team of the Year Award 202006 November 2020
Lewis Silkin has won the accolade of Real Estate Team of the Year award at The Lawyer Awards 2020 for their work on Earl’s Court Regeneration.
Lewis Silkin writes Ireland chapter of ICLG's "Digital Business 2020"19 June 2020
Victor Timon, a commercial technology and data privacy partner in our Dublin office, has written the Ireland chapter of ICLG's "Digital Business 2020".
A Trailer for GDPR Season 2: Creating a ‘Culture of Accountability’19 June 2019
In our previous article*, we looked at some key scenes from the first season of the GDPR. This next part takes a peak at what’s likely to be the main plot for season 2 (spoiler alert).
GDPR Season 1: Off to a Slow Start?30 May 2019
Like winter in the popular HBO series Game of Thrones, privacy professionals warned that ‘GDPR is coming’ many months, years even, before the army of supervisory authorities (SAs) and data subjects started to amass on their doorsteps. For the most part, the warning fell on deaf ears. It was only when the first snows had already started to fall, signalling the imminent arrival of winter, that GDPR preparations began in earnest – with panic soon turning into hysteria, for some.
Don't be caught out by the new data protection fee!30 October 2018
The ICO has recently announced that it is actively taking enforcement action against organisations for failing to pay the new data protection fee. This article intends to provide a quick recap of the fee to help ensure your organisation does not get caught out!
The Bribery Act 2010 and its impact on the advertising industry26 April 2015
It has been called the ‘toughest bribery legislation in the world’ and has been rumoured to spell the end for corporate hospitality, media rebates and the client lunch, but what are the real implications of the Bribery Act 2010 for the advertising industry?