Digital product placement creates adverts out of thin air
09 April 2013
In an article for the BBC, Philip Hughes discusses digital product placement and warns that "ensuring legal compliance across multiple jurisdictions can be expensive, risky and time-consuming," and may outweight the benefit of any such activity.
This type of activity raises issues of undue prominence and transparency of advertising message, which can be both legally and socially unacceptable.
You can read Philip's comments in full on the BBC website here.