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Is all publicity good publicity? Weighing the risks of shock advertising

03 March 2015

The Advertising Standards Authority is proud of the high level of compliance with the Advertising Code. This is all the more impressive considering that its primary sanction is negative PR, rather than fines. So following the ASA’s recent publication of the 10 most complained about ads of the last 12 months, there is a question to be asked: did any of these advertisers suffer long term consequences by provoking hundreds of complaints? Or was it just transient, short-term negative publicity?

Brinsley Dresden and Daniel Bugler have written an article for The Drum.

You can read the article in full here.

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